It certainly goes without saying that there are few automakers in this world that can compete with Bentley’s status as a premier luxury brand. But being identified with luxury isn’t the only thing that Bentley is proud of; the company also has this goal of combining all that class and elegance with technology. So the company developed a new four-minute short film, titled “Intelligent Details,” to specifically showcase how it has achieved blending luxury and technology in one package.
The short film is told through the words of Bentley Director of Design Luc Donckerwolke and Head of Exterior Design Sang Yup Lee. While riding the Mulsanne in the streets of New York, the two describe the company’s goal of offering
“performance that’s compatible with luxury”, something Donckerwolke proudly claims no other auto brand in the world can claim.
The two also talk about a new goal for the company to turn the interior of its vehicles into its own living space that’s largely attributed to a renewed sense of empowering it with interior infotainment technology. This is where the short film comes circle in a really cool way. We’re not going to spoil you the ending of the video, but what Bentley used to develop, create, and edit this four-minute short film certainly may shock you, given its professional quality.
Video: Bentley Presents “Intelligent Details” originally appeared on topspeed.com on Tuesday, 20 May 2014 11:00 EST.
Bentley’s marketing department recently released a series of what they call ‘visionary’ films, focused on the Bentley Mulsanne. The films bring together visionary figures such as actor and philanthropist Jackie Chan, World Land Speed Record holder Andy Green and Pritzker Award-winning Chinese architect Wang Shu with the British luxury barge.
In this video, World Land Speed Record holder Wing Commander Andy Green drives the Bentley Mulsanne on the Bonneville Salt Flats in Utah. He has held the world land speed record for the last 15 years, achieving over 763mph in Thrust SSC. Andy says he has never driven an extreme car on all ends as the Mulsanne.