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The 2012 Mitsubishi i-MiEV Announced

2012 Mitsubishi i-MiEV

A rear-wheel-drive four-door hatchback with staggered wheels and a mere 2,579 pounds distributed 45/55. From the folks who gave us the Evo. Sounds awesome, doesn’t it? But the Mitsubishi i-MiEV (conversationally referred to as either the “i” OR the “meev”) isn’t that sort of car. Its focus is just as narrow as the Evo’s but could hardly be more different: the cheapest, most energy-efficient electric car you can buy in the United States. How cheap? The i-MiEV’s low-20s price (after a $7,500 tax credit) isn’t much higher than that of a Toyota Prius c, the cheapest, most energy-efficient hybrid.

The Prius succeeded in part because it looked like nothing else. Even the most car-ignorant person can readily identify one. The i-MiEV similarly won’t be confused with any other car. Even the wipers are radically different (the one on the right was bent upwards by engineers, not hooligans). But will Americans identify this ultra-compact egg-on-wheels as a car at all? The Prius c is nearly 20 inches less lengthy than the regular Prius. The i-MiEV (despite sharing a 100.4-inch wheelbase) is another foot shorter still (144.7 vs. 157.3 inches). The Mitsubishi is also over four inches narrower (62.4 vs. 66.7 inches) but nearly seven inches taller (63.6 vs. 56.9 inches). This is after being widened a couple of inches for North America. Road-legal cars with four doors don’t get any smaller in North America. Even SUVs are generally wider than they are tall.

Given the price range, it should come as no surprise that nearly every interior surface save the seats is hard plastic in both cars. The i-MiEV’s interior nevertheless manages to seem much more spartan than the Prius c’s.

The EPA (which tends to be conservative on this metric) says it’ll go 62 miles on a charge while getting the gas equivalent of 126 miles-per-gallon city, 99 highway, and 112 combined. Only the upcoming Honda Fit EV does better, 118 combined, and it will be lease-only. The upcoming Focus EV checks in at 105, and the LEAF at 99. At the average electricity price of 12 cents per kWh, the i-MiEV costs about two dollars to recharge. In my driving the Prius c, with EPA ratings of 53 city, 46 highway, and 50 combined, averaged about 62 miles-per-gallon (additional details and photos here). It might be the most fuel-efficient gas-powered car, but in terms of fuel cost per mile it’s still about double the i-MiEV.

More Pictures of 2012 Mitsubishi i-MiEV

2012 Mitsubishi i-MiEV design

New Mitsubishi i-MiEV

2012 Mitsubishi i-MiEV images

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