Audi Sport Quattro and Nanuk concepts could reach production
Audi Nanuk quattro concept live at 2013 Frankfurt Motor Show 11.09.2013 [11th Sep, 2013]
To widen brand appeal
Audi could create production versions of its Sport Quattro and Nanuk concepts in the near future as a move to widen its brand appeal.
Audi UK director André Konsbruck declared the Ingolstadt-based automaker will launch several high-end cars based on recent concepts in order to expand the firm’s appeal and also to enhance the image of a car company that builds very desirable models.
Although names were not specified, Konsbruck said both the Sport Quattro and Nanuk concepts are viable for production. In addition, the duo is currently undergoing consumer testing and internal evaluation to see if these are viable for production. He added that “Audi has always done special projects to drive its premium range” and that concepts such as the Sport Quattro and Nanuk are able to accomplish this task.