BMW NA Sales Up 13.5% for October
BMW’s SAVs continue to lead the way up almost 80% year over year in sales (with the X3 being up the most for the year). The other news is the introduction of the new 6 Series and some real sales momentum for the new car versus the old model which was being phased out this time last year.
Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,288 vehicles, an increase of 17.5% from the 23,222 vehicles sold in the same month a year ago.
Year-to-date, BMW Group sales are up 14.6% to 246,602 in the first ten months of 2011 compared to 215,274 in the same period in 2010.
“Auto sales are probably the best indicator of economic direction and the critical fourth quarter has made a good start fueled by demand and boosted by new models,” said Ludwig Willisch, President and CEO, BMW of North America. “The model year changeover is complete, the new 528i and the full 6 Series lineup are available along with the 2012 X3 and X5 so I expect a strong run to the end of the year.”
BMW Brand Sales
Sales of BMW brand vehicles increased 13.5% in October for a total of 21,873 compared to 19,272 vehicles sold in October, 2010.
Year-to-date, the BMW brand is up 12.9% on sales of 199,552 January through October compared to 176,736 sold in the first ten months of 2010.
In October, best performing vehicles included the BMW X3 SAV up 2,244% to 2,321 units; the all-new BMW 6 Series, up 762.5% to 414 units and the BMW X5 SAV, up 25.6% to 3,997 units.
BMW Pre-Owned Vehicles
In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,262, a decrease of 4.4% from the 13,867 sold in October 2010.
Year-to-date, BMW used vehicle sales are down 5.5% on volume of 132,686 compared to 140,468 in the first ten months of 2010.
MINI Brand Sales
MINI USA reported sales of 5,415 automobiles in October. The October 2011 sales are up 37.1% from the 3,950 sold in October 2010. The MINI Countryman, on sale since December 2010, had its best month ever in October with 2,012 units.
Year-to-date, MINI sales in the U.S. are up 22.1% on volume of 47,050 compared to 38,538 in the first ten months of 2010.